tu cards & gifts
Corporate greeting cards often feel generic, with designs that lack creativity and fail to capture the essence of special moments. Finding the perfect card for a specific occasion can be a challenge, especially with limited options and high prices. Enter tu – short for "thank u" – a greeting card brand that combines elegance with warmth, offering the perfect card for any occasion. Featuring vibrant, charming patterns and heartfelt messages, tu cards make expressing gratitude effortless and meaningful. Plus, with a selection of thoughtfully designed cards paired with matching gifts, you can easily add a little extra touch to show appreciation for someone special.
Instructor: Soonduk Kerbs
Year: Fall 2024
Branding, Packaging
The inspiration behind this brand stems from my childhood, when I would create homemade cards for friends and family. Art has always been my way of communicating and expressing myself, and I used it to craft special gift cards as a token of appreciation for those I cared about. Whether for a special occasion, a birthday, or simply a heartfelt "thank you," I took pride in making my own greeting cards instead of relying on store-bought ones. My family always appreciated the personal touch of my handmade creations. As I grew older, though, life made it harder to create cards like I used to. But with my new skills in design and access to modern technology, I found a way to reconnect with that passion and start creating cards again.
Not only did I have the opportunity to experiment with creating unique card designs, but I also explored packaging and gift concepts to enhance the brand. The goal was to strike a balance between elegance and approachability, ensuring that everything felt both sophisticated and inviting. I selected a muted pastel color palette to create a warm, friendly atmosphere, complementing the elegant patterns and refined typography for the headings. For the body text, I opted for a more casual font to maintain a relaxed vibe. To elevate the overall design, I incorporated flowing patterns with simple, recognizable themes that added an extra layer of elegance while keeping the look cohesive.
