Udderly Almond Milk
Instructor: Courtney N. Spencer
Year: Spring 2024
Branding Idenity, Packaging, Illustration
Udderly is an almond milk brand dedicated to creating a smooth, easily enjoyable milk alternative for everyone, especially those who are lactose intolerant. Our milk is crafted to be enjoyed by all ages—whether you're a child, an adult, or even your furry friends like dogs, cats, and hamsters! It's time to give our cow friends a break and let the almonds take over the milking business. With three delicious flavors—original almond, strawberry, and banana—there’s always a flavor to suit your taste. So, why drink from a cow’s udder when you can try ours instead?
With vibrant, playful patterns and clean graphics, Udderly turns drinking milk into a fun and delightful experience! We understand that transitioning to plant-based dairy alternatives can be a challenge for some, but our goal is to prove that plant-based milk can be just as delicious—if not better—than traditional cow’s milk. And don't worry, you'll still get to enjoy the charm of our furry friends! We've created our own lovable cow mascot that embodies the best of both worlds.
The concept behind Udderly was to create a fun and approachable milk brand that brings joy and laughter to lactose-intolerant individuals or anyone who struggles with regular milk. I wanted to design a brand that allowed people to enjoy the same experience of drinking milk—with a variety of fruity and sweet flavors—without the worry of abdominal discomfort. Originally, the brand was intended to cater to adults, and the color scheme was inspired by classic dairy flavors like strawberry, banana, vanilla, and chocolate, even drawing inspiration from Neapolitan ice cream.
However, as the design process evolved, I decided to reimagine the brand identity. I shifted the cow design to resemble an almond, transitioning Udderly into an almond milk brand. The milk bottle initially intended to evoke the shape of a cow’s udder, was reworked, as the only model that came close to that shape was a baby bottle. This pivot marked the transformation of the brand into what it is today.
